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Social Media has grown beyond its roots

                    It is now utilised in some form by people from all walks of life,

from professionals to teenagers, full-time mothers to old-age pensioners.

By tapping into social networks you access a valuable marketing channel to communicate directly with your target demographic.


But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.



Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.


How Are Search & Social Media Marketing Related?


Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.


Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Works To Attract Relevant Traffic!


A high-performing social media marketing course  is an incredible way to learn how to attract natural, interested traffic to your site. Through a number of different methods, including exclusive offers and discounts, you can work to build an ever-growing community around your business.


The ideal goal of collective media marketing is to create the kind of community that will continue to popularise your business or your brand without your interference. Our proven online marketing techniques are ideal when it comes to generating genuine interest in your business and your brand.


Social media, as a means of communicating with your customers, is one of the most useful tools for any business, and many small business operate solely through social media outlets.


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Remember Search Engine Optimization and it means getting traffic for a website from the “free” or “natural” search results on search engines. In the era of internet we are living in, this is one of the internet marketing strategies that pay off the most for the companies, as well as SEO experts.




What you actually as a search engine optimizer do is examine how search engines work, find out what people search for and learn which are the most common keywords and which search engines are used most often. The next step is optimizing a website to get the most from Google, Yahoo, Bing etc. without paying for advertising. You can do that by editing its content, HTML and similar codes, to increase the number of keywords and the possibility of it appearing in one of the first pages of these search engines. Another way to achieve this is to promote the website and connect it by links to other websites that rank well on search engines.


To do all this you need to be familiar with both programming and marketing and have a lot of time on your hands. You need to understand how the internet works and what is needed to be easily found through a search engine. It requires a lot of work and commitment, but in return it is very well paid.


SEO is one of the jobs that have just recently appeared, and there still are not that many experts in this field. If you start now, you could be well established by the time other people realize they too could make a living out of SEO.